Premier Powersports

Welcome to Premier Powersports, LLC

Premier Powersports LLC in Madison, WI is your top stop for motorcycle, ATV, scooter and snowmobile aftermarket and OEM parts, accessories and apparel. Couple that with a 4000 sq ft service department run by one of the best factory trained and certified technicians in the business and you have true one stop shop.

About Us

Alex Meunier founded Premier Powersports LLC in November of 2008. After 7 years of college he deciding working for someone else wasn’t what he wanted to do with his life and chose to roll the dice and attempt to make a living doing what he loved to do which was building custom motorcycles and ATV/UTV’s. As the economy was not great at this time we found out fast that we needed to not only build custom bikes and ATV/UTV’s but also service and maintain them to stay busy. As the years passed our attention to detail and overall quality of work had brought us to a point where we had more customers than we could service. We added members to our team in 2010 and doubled in size in 2011.
We now have one of the best technicians in the Madison area running our 3000 sq ft service department and a decent selection of used motorcycles for sale in our showroom to compliment the over $100,000 of in-stock inventory. We are looking forward to continuing to grow and soon have one of the largest selections of used motorcycles and ATV’s in the Madison area.


2211 Industrial Dr
Madison, WI 53713

PH: 608-222-9444
FAX: 608-222-9466

Your call is important to us!
Please leave a message if we are unable to answer.


Tues-Fri 9am-6pm
Sat 10am-3pm


Tues-Fri 10am-4pm
Sat 10am-2pm

The Staff

Alex Meunier, Owner

Alex has been riding motorcycles, ATV’s and snowmobiles for over 20 years and has experience from the race track to the street. He has been serving the online and local Powersports markets for over 10 years and has a vast knowledge of Japanese and American made motorcycles.

Doc (Frank), Shop Dog

Doc has been in the industry since 2008 when Premier Powersports opened it’s doors. He is great at eating almost anything edible including saddlebags and motorcycles tubes. If you stop in you are sure to see him lounging in his recliner chair or on the hotter days sprawled out on the concrete floor in the shop.

The Shop

Connect with us

Get in touch with us:

Like us on Facebook:

Thank you!